In 2000, Hagay Mizrahi arrived in the United States with a mission to create a business that serves a wider cause. Today, his company, Nature Creation, is helping improve the quality of life for millions of people around the world with a unique line of all-natural pain relief products. He is an inspirational American success story, with a positive, healthy and eco-friendly twist.
Hagay spent months browsing stores, malls, catalogs and online shopping sites for inspiration. He finally found it in a standalone cart in an east coast mall that was selling herbal hot and cold therapy packs. “As soon as I saw it, I just knew,” said Hagay, “This was a business that promoted all the things I thought were important. It not only helped improve the quality of people’s lives, it also was good for the environment. And selling via carts offered an opportunity to reach out to the consumers and interact directly with people, which really appealed to me.”
Further research into the science of the hot/cold therapy products available back then confirmed Hagay’s initial instinct. He discovered that herbal hot/cold packs, if done right, could offer superior results for pain sufferers, more than electric heating pads, gel packs or heat patches. Plus not only were they reusable, but they could also be created from all-natural, renewable resources and could be used hot or cold to provide a temporary solution for a wide range of pain symptoms.
With his kitchen as his laboratory, his garage as his manufacturing plant, and his wife as his partner, Hagay produced his first three products - basic herb pack, a neck wrap and a lumbar pack and launched them under the name Nature Creation. Together, Hagay and his wife, Shiri, worked day and night to get the new business off the ground, both producing the product and selling it themselves. They also hired some people to help them sell in 3 carts placed in Los Angeles area malls.
Today, Nature Creation is one of America’s leading manufacturers of hot and cold herbal packs. The company holds two patents and produces 1,000,000+ packs a year in its Chatsworth, California plant. They use only 100% natural ingredients, purchased from USA growers whenever possible.
Nature Creation products are sold in more than 200 shopping centers as well as chiropractor/physical therapist and massage therapist offices in the United States, Canada, UK, Sweden, Peru, South Korea and Singapore. Ergonomically designed to conform to the musculature and joints for optimal therapeutic benefit, Nature Creation products are non-toxic and totally safe and easy to use for any age, and reusable (simply heat in the microwave for 1-2 minutes and or place in the freezer for 1-2 hours to provide relief for up to 30 minutes). The proprietary blends of natural herbs provide aroma-therapeutic benefits as well. Promoting relaxation and relieving stress and tension, they help to relive pain and contribute to an overall feeling of wellness.
While financial success is nice, Hagay takes even greater satisfaction that he is able to have a direct impact on improving the quality of peoples' lives in an earth-friendly way. “We get so many letters from people all saying what a difference this product has made for them, and how it has relieved their pain. It’s incredibly inspiring,” said Hagay. “I feel so fortunate that I am able to make a living that lives up to all my ideals. I guess I am living proof that you don’t have to compromise.”
For more information about Nature Creation
products please contact:
NATURE CREATION
21029 Itasca Street, #A
Chatsworth, CA 91311
888.250.2010
www.naturecreation.com